Growing Fashion Brands in India and What Makes the Apparel Industry So Lucrative

The fashion industry is among the fastest growing industries in the world today. Since time immemorial, change has been the sole factor that has remained constant. Currently, the fashion industry of India is considered to be of a dynamic nature. Due to the increase in fashion consciousness among Indians over the last few decades, the fashion industry has experienced a boom. Starting from the middle aged home maker to the funky college youth to the top notch posh populace, everyone has developed a definite fashion sense which is not only distinct but classy.

List of Top Apparel Brands in India –

Rohit Bal

Ritu Wears

Sabyasachi

Fish Fry

Satya Paul

A major part of the fashion throughout the world is the section of apparels. There’s a saying “Clothes make a man” which Indians wholly and souly believe in. It is pretty common that a person more often than not is judged on the basis of the way he/she is dressed. A person’s personality is defined by the clothes they wear. It speaks a lot about his/her education, personality and way of thinking. It has been predicted that in the next few years, the Indian fashion consuming class will set the fashion industry at a global level.

The boom in the Indian apparel industry is mainly due to factors like, rising incomes levels of Indians, liberal trade policies adopted by the government, and flexible investment policies on the apparel industry. Today most of the international brands have found their way into some of the best malls in the country. Brands like Mango, Armani and Diesel were unheard off in India till a few years back but today these brands are found in almost all Indian cities.

It is said that in the last ten years the fashion industry in India has moved from a very nascent stage to a full fledged booming industry.

The value of the apparel market in India is estimated at around 20, 000 crore. The branded apparel market’s size is 5, 000 crore which is a quarter of the total share. The apparel market is India is categorized into branded and non branded. The Top Apparel Brands in India are Madura Garments, Arvind Mills, Provogue Zodiac Clothing, and Raymonds. Apart from these brands India over the years has given birth to some of the finest designers who have become famous brands not only in the country but in the world. The introduction of a number of designers in the fashion industry has given a further boost to the Indian fashion industry. According to recent research conducted by the (FDCI)Fashion Design Council of India apparels created by designers in India is going to play a major role in the growth of the apparel industry in the next few years. Currently the Indian fashion designer industry stands at 180 crore and is expected to grow to 1,000 crore within the next decade.

Next Post

4 Strategic Planning Tools For Business Model Innovation and Business Strategy Design

There are strategic planning tools for pretty much any objective a business executive can conceive of. However, for managers and entrepreneurs wishing to innovate their business model, it can be challenging making the leap from conventional thinking to the sort of creative but realistic thinking from which the next generation […]
4 Strategic Planning Tools For Business Model Innovation and Business Strategy Design

You May Like