Draw Those Customers In Like Bees To Honey! Trade Show Tactics For Compelling Display
Participating in a trade show isn’t just about marking your place in the industry or interacting with other companies and professionals in the field. While these aims certainly count, the true purpose of setting up exhibition stands should be to attract a large crowd and turn them into tangible sales and long-term customers.
If participating in an exhibition doesn’t result in direct sales and profits, what’s the point of all the effort and time and money you spent in putting your exhibition booth together?
What we’ve got for you here is an exciting list of techniques and tricks used by industry old hands for converting mildly interested crowds into buyers, clients and solid testimonials. The secret is in using your exhibition stand to your advantage and making the most of the opportunities available.
While hiring an exhibition stand design company you must make sure you work with someone who shares your vision and can give shape to your ideas. You don’t want to spend good money on run-of-the-mill displays and stands that you could’ve purchased just about anywhere. The same way your business has a unique identity of its own every representation of it should be equally compelling and distinctive.
If you take away just one tip from this entire article, it should be this: hire reputable exhibition stand designers to build a unique and attractive display for your booth. Nothing screams “unprofessional!” quite like having a display booth that looks like all the others! It’s lazy, it’s amateurish and it sends out a really negative message about your company!
Now, if you’ve hired the right exhibition stand company, your booth will look good, but here’re some more things you can do to make it really popular.
To begin with, you should optimise your fabulous display by using the space around it to your advantage. When you have a striking exhibition booth, half the battle’s already won, but don’t stop just there: decorate the space around the booth too! Using banners high above the booth and on the booth’s “walls” or edges can really help make it pop! Colourful banners bearing your company’s name, crucial details and interesting, fun messages will draw people from all ends of the exhibition pavilion. They ensure more visibility and greater exposure, which is all you really want at a trade show!
Never underestimate the power of freebies at a trade show. To maximise the crowd’s attention, arrange a table or a small stand at the head of your display booth and keep a large, clear bowl filled with goodies on it. Add a banner or a poster to your booth announcing free gifts for passers-by. People are easily drawn to give-aways and you can make these even more appealing by using the same colour scheme and design theme as the rest of your booth. Make sure you add your company’s name and logo clearly to these gifts: it’ll etch your brand in the customer’s mind long after they leave the exhibition.
Remember, at an industry event a lot of your competitors will also be present. You don’t want to get ignored for, or worse still, confused with, one of your rivals. Hire an exhibition stand builder who not only excels at unique designing but can also guarantee a sophisticated end product. A truly effective way to make an impression is to balance creativity with class, and only an established exhibition designer will know how to do so!
