For any retail business, it is crucial to exploit your storefront exposure to help your store stand out against competitors and make an impression on potential customers. Most retail locations are covered in large windows designed to help potential customers glimpse into your store, but just how visible is your product? Retail signs are a simple and inexpensive way to attract customers to your business and highlight your products without having to peer into a window.
Computer stores and computer repair shops are can be located within any shopping center or business strip, but without signs customers would never know. Full color signs are a great way to attract customer attention to your computer store without breaking your budget. Create a design that highlights your experience and professional services. Don’t be afraid to state the obvious by adding a sleek computer to your design. Creating images that represent your business can also help increase the effectiveness of your advertising.
Create a color scheme that accents your images and makes a bold statement about your company. Bright colors teams with dark neutrals create a sleek look that screams technology. Team up black or blue with a bright green, orange, or silver. Your design colors should contract and work together to make sure your message is most visible. Use more neutral, dark colors for the background and use bold, bright colors for your message so it’s most noticeable.
If your storefront offers plenty of windows, use them as an opportunity to reach your customers. Dedicate certain windows for full-window advertisements using vinyl decals or one-way vision. Vinyl decals can partial cover windows, while one-way vision is ideal for covering an entire window without blocking visibility or leaving a claustrophobic feel for customers inside. Larger window signs allow you to emphasize your services, show more about your products, and grab attention with full-color designs.
For other windows, or a store with a limited number of windows, you can use vinyl lettering to list your services and company name. Add shape cut vinyl decals for your company logo or a product image. These will keep your visibility and still let you reach out to customers and build awareness for your business. Listing your services is a way to link your services to customers and trigger their memory about services they may need. Add a retail banner to your store front during any promotions, your grand opening, or just to grab attention. Design it with your business colors, simple large text, and catchy message for the best impact.
The key to retail signage is to create a sign that is impactful but not overwhelming. Keep your message quick and to the point, and use your designs to build your brand while pulling in new customers. A professional sign lets customers know that you are an honest, trusted, and professional business.
