When it comes to traditional promotional methods, very few resources offer the same return on investment as a marketing expo. Sure, with the onset of online and social media, a business can connect with the virtual masses in an instant. However, when it comes to sheer opportunity for face to face interaction with potential consumers, setting-up an exhibit or even simple pop up display at the event simply can’t be beat. Whether engaging in local, regional or industry-specific events, companies in virtually every market vertical have embraced this advertorial tool as a sound and solid corporate exposure tactic.
Trade Show Booth Rentals: A Viable Business Option
Despite the overwhelming success of this outlet, companies can still feel reluctant to jump into the marketing expo arena. Their primary reason for hesitation? More often than not, corporate leaders site the cost of purchasing pop up displays and/or full-size company exhibits as the reason for their aversion. Believing that procuring a new exhibit, with customized graphics and logos as cost prohibitive, these organizations sit on the sidelines and watch as their competition delve into the many benefits offered by promotional events.
Fortunately, companies formerly hesitant to absorb the cost of a new stand now have an excellent option for event participation. Many reputable and professional exhibit designers now offer clients an option for trade show booth rentals. With all the bells and whistles of their outright purchased brethren, trade show display rentals offer businesses all of the splendor and glory and require only a fraction of the commitment.
Important Benefits Of A Trade Show Display Rental
A trade show display rental offers a wide range of benefits, making it an ideal choice for businesses of virtually any size and industry. However, a rented unit only requires payment when it is used. For businesses that only participate in a few events a year, this means it will never sit in a storage closet taking up space, collecting dust and depreciating in value during the expo off-season.
Trade show booth rentals also are a viable option for organizations looking to make an initial entrance into the exposition arena. Purchasing a stand can prove costly for businesses that later determine that their marketing dollars are best spent elsewhere. A reputable and professional rental firm can provide a customized, compelling and informative final exhibit and pop up display with no long term future obligation.
Finally, renting an exhibit means that an organization does not need to waste precious time and internal resources shipping the equipment in advance and setting the stand up on the actual day of the event. Partnering with a qualified trade show display rental firm means that they will handle transport and set up for you. The firm will even manage breaking down the stand as well as shipping it back to their own headquarters. All your organization needs to do is simply show up ready to man the final exhibit selection and wow the crowd with your product and services.