Deciding when it’s the right time to buy a trade show booth is a major decision for most companies. An exhibit can be a major expense, even in profitable times, so it’s important to get your selection right the first time. Before your trade show booth designers start working on your design, ask yourself these three questions. Having the answers to these questions can help ensure that you get the most use out of your exhibit, maximizing your return on investment.
Where Will Your Trade Show Booth Be Used?
Are you planning on only using your exhibit at a marketing event? Or, will you use it at other events, such as job fairs or even in your own business’ lobby? If you have a modular design with pieces that can be mixed and matched together, it’s possible to use certain elements in different ways. Banner stands, for instance, can be used on their own in your office lobby, while smaller pieces like podiums and table top elements can be ideal for smaller events where it doesn’t make sense to bring your entire exhibit.
Another reason why it’s important to know where you’re planning on using your display is that they can vary greatly in size. Whether you’re looking for a small table top exhibit, a 10×10 display, or an even larger exhibit, the display space can have a big impact on the design.
Does Your Display Need To Be Easy To Install?
If you’re only planning on attending large events, you probably won’t need to worry much about installing or dismantling your exhibit. Oftentimes, these events have dedicated staff members to put everything together for you. However, if you’re planning on attending smaller scale events, the installation and dismantling tasks might fall to you and your staff. Because of this, it’s vital that you have an exhibit that’s easily installed.
What Do You Want To Pay?
A large scale, high quality trade show booth can cost upwards of tens of thousands of dollars. Some large businesses have the funds set aside to cover the costs, but for many smaller businesses, this price is simply too high — even if they agree that a trade show booth is a useful item to have. If you don’t have tens of thousands of dollars available, you can still build a quality display. Talk to your designer about any budget constraints that you might have and see what they come up with. If you do have your heart set on an expensive model, ask your designer if there are any rental units available. These rented displays will often have many of the features of some of the most expensive displays, but the rental fee is just a fraction of the price of buying one new.
Knowing the answers to these questions can really help you determine what kind of trade show booth is right for your business. Before you meet with a designer, jot down the answers to these questions and more. Doing this will help ensure that everyone understands exactly what you’re looking for, leading to a more productive meeting and an eye-catching trade show booth.
